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Location: Delaware, Maryland, United States

Date outcome contract signed (launch date): 2018

Duration: 36 months

Capital raised: total investment amount committed: $450,000

Intermediary or advisor(s): New York Blood Center (independent evaluator); Social Finance (advisor)

Policy area: Health & wellbeing

Outcome payer: Longwood Foundation

Service Provider(s): Blood Bank of Delmarva

Investor(s): Delaware Community Foundation Social Impact Fund

Advisor: New York Blood Center (independent evaluator); Social Finance (advisor)

Impact bond structure: Direct

Target population: Potential Millenial donors aged 17 - 34 years old from Delaware.

Size of cohort: 500

Outcome validation method: Validated administrative data

Stage: Implementation

Intervention description

The intervention seeks to scale the provider's bloodmobile program.


Increase in blood units from millennials 

  • Number of blood units from youth donors.

Reduction in blood unit imports

  • Percentage of total units imported from beyond service area.