1) Programmes for incentivising mindset and behavioural changes among participants (e.g., Loyalty program in collaboration with local retailers that reward improved biomarkers for health) . 2) Programmes for preventing lifestyle diseases and preventitive care (e.g., personalised nutrition and exercise programmes). The services will differ by locality.
Target population
Local residents (mainly those above 40 years old).
1) Number of participants (new and existing participants who continue using the service are above 90% of the target), 2) 60% of new participants are categorised as 'lacking physical activity', 3) Sustained participation above 85%, 4) Changes in steps count (Measured by 1: 60% of new participants who lack physical activity meet the national recommended guideline after 3 months, or increase the step count by 1,500 steps. Measured by 2: the step count of 55% of participants who continue using the service are above the national recommended guideline)
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