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General overview

Stage of development: Implementation

Policy sector: Health

Date outcomes contract signed: Apr 2018

Start date of service provision: Apr 2018

Anticipated completion date: Mar 2024

Capital raised (minimum): 0 (USD 0)

Service users: 45k+ individuals

Intervention

1) Programmes for incentivising mindset and behavioural changes among participants (e.g., Loyalty program in collaboration with local retailers that reward improved biomarkers for health) . 2) Programmes for preventing lifestyle diseases and preventitive care (e.g., personalised nutrition and exercise programmes). The services will differ by locality.

Target population

Local residents (mainly those above 40 years old).

Location

Country

  • Japan

Service delivery locations

  • Kawanishi city
  • Mitsuke city
  • Sirako machi
  • Ube city
  • Tono city
  • Yawata city
  • Ibusuki city
  • Misato machi
  • Takaishi City
  • Iizuka City
  • Tawaramoto
  • Yurihama

Involved organisations

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Outcome metrics

  • 1) Number of participants (new and existing participants who continue using the service are above 90% of the target), 2) 60% of new participants are categorised as 'lacking physical activity', 3) Sustained participation above 85%, 4) Changes in steps count (Measured by 1: 60% of new participants who lack physical activity meet the national recommended guideline after 3 months, or increase the step count by 1,500 steps. Measured by 2: the step count of 55% of participants who continue using the service are above the national recommended guideline)
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