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General overview

Stage of development: Implementation

Policy sector: Health

Date outcomes contract signed: Apr 2018

Start date of service provision: Apr 2018

Anticipated completion date: Mar 2024

Capital raised (minimum): 0 (USD 0)

Service users: 45k+ individuals


1) Programmes for incentivising mindset and behavioural changes among participants (e.g., Loyalty program in collaboration with local retailers that reward improved biomarkers for health) . 2) Programmes for preventing lifestyle diseases and preventitive care (e.g., personalised nutrition and exercise programmes). The services will differ by locality.

Target population

Local residents (mainly those above 40 years old).



  • Japan

Service delivery locations

  • Kawanishi city
  • Mitsuke city
  • Sirako machi
  • Ube city
  • Tono city
  • Yawata city
  • Ibusuki city
  • Misato machi
  • Takaishi City
  • Iizuka City
  • Tawaramoto
  • Yurihama

Involved organisations

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Outcome metrics

  • 1) Number of participants (new and existing participants who continue using the service are above 90% of the target), 2) 60% of new participants are categorised as 'lacking physical activity', 3) Sustained participation above 85%, 4) Changes in steps count (Measured by 1: 60% of new participants who lack physical activity meet the national recommended guideline after 3 months, or increase the step count by 1,500 steps. Measured by 2: the step count of 55% of participants who continue using the service are above the national recommended guideline)
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